Hi, I’m Laura Dahl—fashion designer turned lifestyle designer whose mission is to empower women with the knowledge, resources, and support they need to create a life that lights them up. With experience spanning fashion, beauty, tech, and parenting, I’ve discovered that my true gift lies in curating what matters and spotting the cultural shifts that shape our lives.

I’ve sent models down the runway and dressed Hollywood’s elite, but my purpose has always run deeper than outward beauty. Whether through clothing or tech, my work is about creating products and experiences that lift people up—helping them embrace their authentic selves and live as the fullest expression of their radiant souls with ease.

Growing up in the ballet studio and atop my horse in the Mojave desert gave me a deep respect for our miraculous bodies and all they can achieve. It shaped my foundation in discipline, creative expression, grit, and grace—the pillars of a joyful, balanced, and fulfilling life. It gave me permission to explore different sides of myself, and the awareness that contradiction and dualism are at the core of our complex lives.

While moonlighting as a spin instructor, I inadvertently built something truly magical: a vibrant community of badass women. We called it ‘Stretch Mat Confessionals’—a sacred space where we stretched, shared, and supported one another without judgment. No topic was off-limits, from hormones to business ventures, family life to intimacy. Our moments on the mat weren’t about solving every problem then and there, but about leaving with actionable insights, vetted resources, and the unwavering encouragement of a sisterhood.

Over the years, I’ve had the honor of being a trusted confidant to leaders, creators, artists, mothers, students, and entrepreneurs. Despite their different roles, I found that their challenges and dreams share a common thread. We all wrestle with self-doubt, struggle to find clarity, strive to rewrite old narratives, and crave love, acceptance, and fulfillment. At the end of the day, we are all seeking the same thing: to live joyfully and unapologetically as our most authentic selves.

So here we are today, I’m ready to scale my experience, wisdom, and curiosity—building a community where we cut through the noise, uncover truths, and explore the science of well-being. Together, we’ll ignite that inner spark, dance through the messiness, and propel one another toward becoming the best version of ourselves.

Welcome to your Lit Up life.

xx, Laura